Designed
to be seen.
Lunettiq, an innovative eyewear brand, was determined to shatter the conventional confines of eyewear design by offering unique, personality-packed pieces that are accessible to all. Despite their visually appealing website, they struggled with functionality issues that stifled sales and frustrated users. Recognizing the need for a change, Lunettiq turned to Minciotti to bring their digital presence up to speed with their creative vision.
Minciotti stepped in to craft a solution that balanced aesthetics with functionality, ensuring that Lunettiq's distinctive style was matched by a seamless user experience. The redesign focused on intuitive navigation and streamlined shopping processes, allowing customers to explore and purchase their perfect pairs effortlessly. This strategic enhancement not only preserved the brand's creative flair but also led to a significant boost in sales and customer satisfaction, proving that good design and functionality can indeed go hand in hand.
